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Title: TF ROTF Superbowl Trailer, official most watched


Roadbuster - February 5, 2009 06:44 PM (GMT)
QUOTE
Super Bowl Ads Viewed More Than 28 Million Times Online since Sunday, According to BayTSP Viral Video Tracking Report
Banned PETA Commercial Ranked No. 13 With More Than Half a Million Views

LOS GATOS, Calif.--(BUSINESS WIRE)--Commercials aired during Super Bowl XLIII have been watched online more than 28 million times since Sunday and one ad banned from broadcast made the top 20 most popular list, according to a viral video tracking report issued today by BayTSP.

As of 10 a.m. Pacific time Wednesday, the trailer for “Transformers 2” held the top spot with more than 3.6 million views and 721 copies uploaded to video hosting sites. The trailer for “G.I. Joe” moved up to second place with more than 1.6 million views and 279 copies posted online.

“Based on viewership rates, it appears that people waited until they got to work on Monday to start watching a lot of the commercials,” said Mark Ishikawa, CEO of BayTSP. “Our analysis shows that the Super Bowl remains a reliable outlet for getting a TV commercial to go viral.”

BayTSP is tracking propagation and viewership of more than 50 commercials aired during Super Bowl XLIII across more than a dozen video hosting sites, including YouTube, Daily Motion and YouKu. Viral video tracking and measurement is part of BayTSP’s larger business intelligence service used by the entertainment industry, advertisers and marketers to analyze consumer interest in feature films and television shows.

One of the most interesting findings from the analysis is that a commercial for People for the Ethical Treatment of Animals (PETA), which was rejected for broadcast, racked up more than 564,000 views on 15 versions posted to video sites, making it No. 13 of the top 20 most popular commercials.

Included below is a list of the number of unique clips for the top 20 commercials aired during the game and the number of unique views:

Title    Number of Videos    Unique Views 
Transformers 2 Trailer  721  3,674,500 
G.I. Joe Trailer  279  1,681,896 
Pepsi: Stay Forever Young  33  1,635,703 
Career Builder: It’s Time  45  1,548,146 
E-Trade Financial: Babies  30  968,060 
Pre-released – SoBe: NFL Ballerinas  19  858,643 
Angels and Demons Trailer  38  747,802 
Fast and Furious Trailer  67  715,154 
Pre-released – Pedigree: Adoption  21  705,562 
Pepsi Max: I’m Good  14  657,941 
Doritos: Crystal Ball  34  614,999 
Bud Light: Conan goes to Sweden  29  587,168 
PETA: Banned ad  15  564,649 
Coca Cola: Bugs Heist  43  500,783 
Bridgestone: Potato Heads  28  470,996 
General Electric: Scarecrow  10  470,344 
Year One Trailer  18  462,712 
Cheetos: The Birds  20  428,744 
Pepsi: MacGruber  17  422,175 
Budweiser: Clydesdale Circus Love  30  407,353 

BayTSP provides business intelligence services to the entertainment industry, advertisers and marketers to identify where movies and television shows are posted online, what content is most popular and how many people are watching. Coupled with BayTSP’s enforcement services, content owners can better target and manage their online promotions. The data is also used to negotiate and monitor revenue sharing agreements with content distributors.

About BayTSP

BayTSP, founded in 1999, provides online copyright monitoring, enforcement, measurement and monetization services for the entertainment industry, software and videogame makers and the publishing industry. The company has its headquarters in Los Gatos, California. For more information, contact (408) 341-2300 or visit www.baytsp.com .


Prisma Nova - February 5, 2009 07:08 PM (GMT)
Well, it looks like there is a lot of anticipation for TF2. I have a feeling this movie will break a lot of records, again, for the movie and DVD releases.

:D

Darkhour - February 10, 2009 01:47 AM (GMT)
I don't doubt it will be good, but I don't quite think it'll break alot of records.

BlackZarak - February 10, 2009 04:07 PM (GMT)
The first movie broke records, and sequels generally gross more than originals.




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