|PWTorch learned last week there are internal discussions at a high level in TNA about considering re-branding the company or taking a different approach to the product.|
Even a change to the company's name is "at least being considered" during this round of discussions aimed at giving TNA's product a recognizable identity.
As ratings have trended downward long-term and short-term, notably the males 18-34 demographic for last Thursday's show hitting a one-year low, there have been talks about taking a new approach to the product to make it "clearly different" from WWE.
Any proposed changes are currently at the discussion stage, but some major changes could be coming sooner rather than later if the talks turn into action.
Another element of this story is the Spike TV aspect. Initial ratings for the new season of UFC's Ultimate Fighter have been below average despite Brock Lesnar starring as one of the coaches. TNA's decline in key demo ratings, along with UFC's disappointing ratings, could prompt Spike TV to make changes or push TNA to make changes. The downward trends are not going unnoticed.